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Story Ideas

Friday, September 8, 2017

Media Contact

Media Contact Info:
Greg Kwasnik
603.745.6281 ext. 5528
gkwasnik@loonmtn.com

Mailing Address:
Loon Mountain Resort
60 Loon Mountain Rd.
Lincoln, NH 03251

LINCOLN, NH (Sept. 8, 2017) - Loon Mountain Resort is a vibrant place that's home to countless fascinating stories. Here are just a few ideas to get you started. If you have a story idea you'd like to discuss, shoot us an email or give us a call. We'd love to help make it happen.

1. SNOWMAKING IMPROVEMENTS: REVOLUTIONARY EFFICIENCY

Meet a snowmaker and learn how Loon's cutting-edge snowmaking technology has helped the resort extend its season from mid-November to mid-April. This winter, Loon is enhancing its commitment to snowmaking by installing 11 semi-automated snowmaking hydrants on Rampasture. Since 2013, we have installed more than 150 of these ultra-efficient hydrants on key early-season snowmaking trails. By drastically reducing the time required to turn the guns on and off, the hydrants allow our snowmakers to open more terrain more quickly in the early season. That ease of use also allows us to deliver better, more consistent snow all season long.

2. LOON WELCOMES NEW PRESIDENT/GM

This winter, Loon welcomes Jay Scambio as its new president and general manager. Jay began his career in the ski industry as a snowboarding coach at Loon Mountain in 1998. Upon graduating from Plymouth State University in 2002, he stepped into the role of terrain park manager at Loon, where he helped lead the development of our award-winning progression of terrain parks. When Boyne Resorts acquired operations of Loon in 2007, he was promoted to direct terrain park development for all of Boyne's resorts. In 2015, he was named director of mountain sports development for Boyne, a job that included leadership of snowsports schools and programs, as well as summer and adventure activities. He has served on numerous National Ski Area Association (NSAA) and American Society for Testing and Materials (ASTM) committees and brings a wealth of innovative thought to industry-wide discussions and initiatives.

3. NEW LOON-ONLY SEASON PASSES

Skiers and riders seeking an alternative to the traditional New England Pass can now purchase Loon-specific season passes this winter! These new offerings include:

  • Loon Millennial Pass - For skiers and snowboarders ages 19-29.* Valid at Loon Mountain every day of the 2017-18 winter season, except 12 blackout dates. *Age as of Nov. 1, 2017
  • Loon Senior Bronze Pass - For skiers and riders ages 65-79.* Valid at Loon Mountain Mon.-Fri., non-holiday for the 2017-18 winter season, except Saturdays and Sundays and 9 blackout dates. *Age as of Nov. 1, 2017
  • Loon Sunday Pass - Valid at Loon Mountain every Sunday of the 2017-18 winter season, except 3 blackout dates.

4. LOON MOUNTAIN AREA COMMUNITY FUND

Last winter, Loon Mountain Resort established the Loon Mountain Area Community Fund to assist members of the community who are in need, and to provide financial assistance for education. At Loon's 50th Anniversary Golden Gala last January, a live auction raised more than $30,000 for the fund.

5. THE M.A.X. PASS GETS MAXIMIZED

Loon is entering its third year as a member of the Multi Alpine Experience (M.A.X.) Pass, a pass to 44 mountains all over North America - including Loon. That's 6 more resorts than last year! Gold, Silver, Bronze, and College Gold New England Passholders (as well Loon Millennial Pass, Loon Senior Bronze Pass, or Loon Sunday Passholders) have the option of purchasing a M.A.X. Pass Add-on, which includes five days of skiing and riding at each of the 41 other participating M.A.X. Pass mountains (not including Loon, Sunday River or Sugarloaf). M.A.X. Passes M.A.X Pass Add-ons can be purchased at themaxpass.com.

6. LEARNING TO SKI JUST GOT EASIER: FIRST CLASS BEGINNER'S WEEKEND

This winter, beginners who book a First Class Beginner's Weekend will be treated to an immersive weekend-long learning program that includes their own FREE pair of HEAD skis, bindings and boots (while supplies last) and a private slopeside learning lounge. Participants will build camaraderie as they spend the weekend with their coaches, who will ensure the proper fit of their boots and gear to get them started off on the right foot. This program includes morning coffee and lunch as well as an après gathering at the end of day one for participants to share their experiences, learning triumphs, and get a taste of the winter sports lifestyle.

7. ALL ABOARD THE J.E. HENRY RAILROAD

Like most ski areas, Loon has shuttle buses - but we've also got something much more unique: an antique steam locomotive. Our resident engineers operate this train all season, burning through 60 cord of wood and traveling 300 miles along the 600 feet of track during a typical winter. Come ride the train, interview the engineers, and take advantage of the rich multimedia opportunities this story affords.

8. OAKLEY DROPPIN' IN FREESTYLE CAMP

Demographics show that snowboarding is a male-dominated sport, but you wouldn't know it by watching the women in the annual Droppin' In Freestyle Camp (March 24-25). Women rule this two-day workshop, where they learn park and pipe skills from female Oakley pros; assemble their own goggles at the Oakley Goggle Bar; and stretch out with a daily yoga session.

9. AWARD-WINNING PROGRESSION OF TERRAIN PARKS

Loon's terrain parks have consistently been ranked among the best in the country by Transworld Snowboarding, Freeskier Magazine, and other leading snowsports publications. Whether it's a three-year-old learning to ride in the Burton Lil' Stash or a pro snowboarder competing in the nearly mile-long Loon Mountain Park, our innovative progression of terrain parks - and New Hampshire's only Superpipe - offer something for every level of skier and rider.