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Story Ideas for Journalists

Monday, October 17, 2016

Media Contact

Media Contact Info:
Greg Kwasnik
603.745.6281 ext. 5528

Mailing Address:
Loon Mountain Resort
60 Loon Mountain Rd.
Lincoln, NH 03251

LINCOLN, NH (Oct. 17, 2016) - Loon Mountain Resort is a fascinating place that's home to countless stories. Here are just a few ideas to get you started. If you have a story idea you'd like to discuss, just shoot us an email or give us a call. We'd love to help make it happen.

1. Loon Celebrates 50th Anniversary

It was 50 years ago that former New Hampshire Governor Sherman Adams founded Loon Mountain Resort, transforming Lincoln from a sleepy mill town to a year-round resort destination. This winter, we're celebrating our 50th anniversary with special events throughout the entire season, including a special 50th Anniversary Weekend (Jan. 28-29) featuring a commemorative gala, family scavenger hunt, and revamped Briefcase Race.

2. Snowmaking Improvements: Revolutionary Efficiency

Over the last several years, Loon has invested more than $3 million to boost the efficiency and firepower of New Hampshire's most powerful snowmaking system. Since 2013 alone, Loon has installed 150 semi-automated HKD KLIK snowmaking hydrants on Upper Picked Rock and Lower Bear Claw - two vital early-season snowmaking trails. By dramatically increasing the efficiency of our snowmaking process on those trails, the KLIK hydrants have helped us open more terrain more quickly in the early season, and deliver better, more-consistent snow all season long.

Come talk with a snowmaker and see how these hydrants have drastically simplified the snowmaking process - in some cases reducing snowmaking start-up times by more than 50 percent. These hydrants have already proved their worth: thanks to the installation of 150 HKD KLIK hydrants since 2014, Loon has stretched its season from mid-November to mid-April - no matter the weather.

3. The M.A.X. Pass Gets Maximized

Loon is entering its second year as a member of the Multi Alpine Experience (M.A.X.) Pass, a pass to 38 mountains all over North America - including Loon. That's 16 more resorts than last year! Gold, Silver, Bronze, and College New England Passholders have the option of purchasing a M.A.X. Pass Add-on, which includes five days of skiing and riding at each of the 29 other participating M.A.X. Pass mountains (not including Loon, Sunday River or Sugarloaf). M.A.X. Passes can be purchased at themaxpass.com.

4. New Bridge Opens

Construction is now underway to replace the bridge that connects Loon Mountain Resort with New Hampshire Route 112/Kancamagus Highway.
The bridge, which spans the East Branch of the Pemigewasset River and serves as the main entrance to the resort, was extensively damaged by Tropical Storm Irene in August of 2011. A temporary two-lane bridge is in place and will remain in service until the new bridge opens to traffic in the fall of 2016. Ongoing construction will not affect traffic or parking this winter.

4. RiverWalk Resort Opens

The first phase of the brand-new RiverWalk Resort at Loon Mountain is now open. This luxury resort promises to revitalize downtown Lincoln and help forge a connection with South Peak. The resort is currently home to La Vista, a new Italian restaurant, as well as the Seven Birches winery, which offers tours and tastings daily. Once it's completed, the 170-unit resort will feature a full-service spa, state-of-the-art game room, and an indoor-outdoor pool that will partially transform into an ice rink during the winter. Long-term plans include a lift that will carry skiers and riders over the Pemigewasset River to South Peak.

5. Learning to Ski Just Got Easier: First Class Beginner's Weekend

This winter, beginners who book a First Class Beginner's Weekend will be treated to an immersive weekend-long learning program that includes their own FREE pair of HEAD skis, bindings and boots (while supplies last) and a private slopeside learning lounge. Participants will build camaraderie as they spend the weekend with their coaches, who will ensure the proper fit of their boots and gear to get them started off on the right foot. This program includes morning coffee and lunch as well as an après gathering at the end of day one for participants to share their experiences, learning triumphs, and get a taste of the winter sports lifestyle.

6. All Aboard the J.E. Henry Railroad

Like most ski areas, Loon has shuttle buses - but we've also got something much more unique: an antique steam locomotive. Our resident engineers operate this train all season, burning through 60 cord of wood and traveling 300 miles along the 600 feet of track during a typical winter. Come ride the train, interview the engineers, and take advantage of the rich multimedia opportunities this story affords. Watch the video. 

7. Oakley Droppin' In Freestyle Camp

Demographics show that snowboarding is a male-dominated sport, but you wouldn't know it by watching the women in the annual Oakley Droppin' In Freestyle Camp (March 25-26). Women rule this two-day workshop, where they learn park and pipe skills from female Oakley pros; assemble their own goggles at the Oakley Goggle Bar; and stretch out with a daily yoga session.